• Bar Production and Management of all bars
  • Provision of all food outlets
  • Sponsorship and activation of brands
  • Commercial development

B-Line at South West Four

B-Line has over many years produced all of the bars at South West Four in London’s Clapham Common, along with the sole provision of all food traders for an event audience of 30,000 per day. Our working relationship with the promoters has helped to ensure a consistent approach to development as the event has grown in attendance. This in turn has resulted in a highly successful commercial and retail realisation and quality public service.

This Festival involves a number of bar styles with mainly large scale volume outlets, elegant VIP bars and the incorporation of specialist bars to compliment particular drinks brand activation.

B-Line also provided an on-site cash management and control operation as part of their commercial partnership with the promoter. Our Cash Management Controllers and team have years of experience in managing and controlling high volumes of cash and credit card incomes. They are also able to benchmark and produce reports to measure trading and commercial ratios (all in real time) to assist control and key commercial decisions on site.