• Bar Operations
  • Concession Management
  • Alcohol Distribution and Wholesale
  • Commercial Agreements and Activation
  • Production and Management of Bars and Venues

Avalon at Glastonbury Festival

Since 2010 our team at B-Line Festival Bars and Avalon Bars and Events has worked at Glastonbury Festival and  we are justifiably proud of the successful relationship we have with this iconic festival. We play a number of significant operational roles at Glastonbury Festival including providing a wholesale service for all alcohol drinks to over one hundred bars at the festival as well as managing bar concession agreements across the site for most of the festival bars, which includes our own directly managed bars and other selected independent bar operators. 

Trading as Avalon Bars and Events we produce, operate,and manage fourteen of our own uniquely different destination bars across the festival site. These include the Cockmill, the Meeting Place, Bar on the Green, Glade Bar, Park Bar, Stonebridge Bar and the ever popular West Holts Bar. These destination style bars are all very different in what they offer to festival goers. For example, The Cockmill Bar offers an extensive range of craft and real ales and is laid out with bar snugs and traditional wooden designs that reflect the best values and atmosphere of an English style hostelry.  The West Holts Bar is adjacent to the West Holts Stage which hosts all strains of world music and as such the bar is suitably designed to reflect these musical styles : the bar has develped a real sense of theatre with its giant Aztec styled foxes standing guard by the entrances to the bar. We also programme and manage a music stage in this bar throughout the festival which adds to the unique carnival feel of the West Holts area.

We also work closely with Glastonbury Festival on drinks related product placements and suitable activations such as managing the highly successful Bar on the Green as the flagship for Carlsberg UK, and the Craft Cider Bars on behalf of Thatchers Cider Company. These custom designed bars reflect their brand heritage and are further complemented through our unique festival-orientated services.

At Glastonbury Festival we are pleased to work closely with the charity Shelter UK which recruits most of the 500 volunteer bar staff we employ across our bars. The volunteer bar staff are trained by us each year and then work alongside our professional bar managers and supervisors. Volunteers donate their pay to Shelter in order to assist it with its work with the homeless across the UK.